Build it, don't rent it
Our site uses no Google Analytics, no WordPress, no Mailchimp. We wrote these tools ourselves - not on principle, but as a deliberate choice. Here's when a small studio is right to build, and when it's wrong.
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Notes, case studies, and the occasional rant.
Writing from the studio about engineering, design choices, and the work we ship.
The real work starts after launch
For most providers, a software launch is a finish line. For us, it's the starting point. Here's why we stay - and why rushing always costs more than it looks.
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AI and the Changing Craft of the Developer
AI isn't the first tool to transform how we create software - but it reaches further than the ones before it, into the act of thinking itself. A measured look at what really changes in a developer's craft, and at what, stubbornly, does not.
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