Build it, don't rent it
Our site uses no Google Analytics, no WordPress, no Mailchimp. We wrote these tools ourselves - not on principle, but as a deliberate choice. Here's when a small studio is right to build, and when it's wrong.
Articles
Notes, case studies, and the occasional rant.
Writing from the studio about engineering, design choices, and the work we ship.
The real work starts after launch
For most providers, a software launch is a finish line. For us, it's the starting point. Here's why we stay - and why rushing always costs more than it looks.
AI and the Changing Craft of the Developer
AI isn't the first tool to transform how we create software - but it reaches further than the ones before it, into the act of thinking itself. A measured look at what really changes in a developer's craft, and at what, stubbornly, does not.
